We always remember the story, other details fade away but the story always remains. A compelling story is at the core of every successful business, every successful person.Lisa Bloom masterfully weaves some of the most wonderful wisdom tales and personal stories with guidelines to create a transformational Story Coaching business. This highly innovative and creative approach is a proven method to develop coaching expertise and attract ideal clients; creating life-changing, lasting results for the coach and the client.A must read for coaches and entrepreneurs; actually, anyone interested in business success!